Sunday, January 9, 2011

Logo of Rio Summer Olympics Games 2016

Three people holding Each others Hands…

The logo of any international sporting event has to have such elements which reflect the colors of the particular event and the host city.





The final logo of Rio Summer Olympics 2016 has embedded within itself both these colors quite beautifully. Just a little deep and close look at the logo can make you understand the embedded theme and here we present to you this closer look in descriptive form.

* Three People: Three people colored as Green, Blue and Orange in the logo present a stylized version of the circles of Olympic Games Logo which represent the people of different continents participating in the Olympic Games.

* Holding Hands in Hands: This symbolizes unity among different nations of the world brought through sports which is one of the slogans of Olympic Games.

* Dancing Mode: All the three people are shown to be dancing which portrays the fun and enthusiasm of Carioca (Rio de Janeiro’s citizens) and Brazilians for sports. It also aims at reflecting the excitement of the Rio’s citizens for the transformation that SUMMER OLYMPICS GAMES 2016 are going to bring to Rio de Janeiro and in turn to Brazil.

* Shape of the Illustration: The shape formed by the internal space between the three dancing people in the illustration is made to resemble the SUGARLOAF MOUNTAIN in Rio de Janeiro. This landmark has been taken as a symbol for the city. The vertical shape between green and orange and the horizontal shape between green, orange and blue, both make up the shape of the Sugarloaf Mountain.

* Four Pillars of the Logo: It has been announced that the logo design is based on four pillars namely contagious energy, Harmonious Diversity, Exuberant nature and Olympic spirit.

The final logo of the Summer Olympics games 2016 is in complete affirmation with the culture and colors of Rio de Janeiro, the host city and the spirit of Olympics Games.

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