Sunday, January 9, 2011

Logo of Rio Summer Olympics Games 2016

Three people holding Each others Hands…

The logo of any international sporting event has to have such elements which reflect the colors of the particular event and the host city.





The final logo of Rio Summer Olympics 2016 has embedded within itself both these colors quite beautifully. Just a little deep and close look at the logo can make you understand the embedded theme and here we present to you this closer look in descriptive form.

* Three People: Three people colored as Green, Blue and Orange in the logo present a stylized version of the circles of Olympic Games Logo which represent the people of different continents participating in the Olympic Games.

* Holding Hands in Hands: This symbolizes unity among different nations of the world brought through sports which is one of the slogans of Olympic Games.

* Dancing Mode: All the three people are shown to be dancing which portrays the fun and enthusiasm of Carioca (Rio de Janeiro’s citizens) and Brazilians for sports. It also aims at reflecting the excitement of the Rio’s citizens for the transformation that SUMMER OLYMPICS GAMES 2016 are going to bring to Rio de Janeiro and in turn to Brazil.

* Shape of the Illustration: The shape formed by the internal space between the three dancing people in the illustration is made to resemble the SUGARLOAF MOUNTAIN in Rio de Janeiro. This landmark has been taken as a symbol for the city. The vertical shape between green and orange and the horizontal shape between green, orange and blue, both make up the shape of the Sugarloaf Mountain.

* Four Pillars of the Logo: It has been announced that the logo design is based on four pillars namely contagious energy, Harmonious Diversity, Exuberant nature and Olympic spirit.

The final logo of the Summer Olympics games 2016 is in complete affirmation with the culture and colors of Rio de Janeiro, the host city and the spirit of Olympics Games.

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Monday, January 3, 2011

Brazil is booming

Brazil is the world's fifth largest car producer, and according to its national automakers' association:

• Auto sales are soaring and should total 3.5 million units for 2010, a 9.8 percent increase over the prior year.

• New cars are coming off assembly lines at an even faster pace. Automobile production in Brazil is forecast to grow 13.1 percent this year, more than the 6.5 percent expansion previously predicted.

• But the supply is not keeping up. Brazil still needs to import 20 percent of its demand for autos.

Next, take a closer look at this auto production picture from a regional viewpoint ...

Brazil is Argentina's biggest trade partner. And Brazil's auto demand is leading to a parts shortage in Argentina.

Brazil's factories can't keep up with demand.

Integration has become a focus for the regional auto makers who have plants in both countries. Any moves toward this should help the producers. In this case, the two large American companies, General Motors Corp (NYSE:GM) and Ford Motor Co (NYSE:F), have significant operations in Brazil and Argentina.

Fortunately, through the MERCOSUR agreements, Brazil and Argentina have virtually eliminated tariff and non-tariff barriers on most trade between them, creating a strong economic bond and spirit of cooperation.

The key solution now has to do with direct investment. In response, the Brazilian Development Bank and Argentina's Banco de La Nacion, are creating a debt-backed $200 million fund that will be available for the auto sector of both nations.

However, accommodating all the new vehicles creates another problem ...

It Will Take Billions to Get the Roads Back In Shape

According to President Rousseff,

"Brazil has gone for more than 30 years without investing in infrastructure in a sufficient amount. President Lula's administration started to change that. I have to solve the road issues in Brazil, the railroads, the highways, the ports, and the airports."

Brazil's highways need massive updating to accommodate all the new cars.

Consequently, the Brazilian government announced plans to spend more than $500 billion on infrastructure over the next four years, which should benefit the whole economy.

Sectors, such as utilities, telecommunications and industrial materials should see strong growth. An exchange traded fund (ETF), like EGShares Brazil Infrastructure (BRXX), is one way to get in on the action.

Brazil is in great shape. It has amassed a robust currency reserve of $287 billion, the eighth largest in the world, and is experiencing an economic boom never seen before. What's more, Brazil has one of the lowest debt-to-GDP ratios in the world. Its budget deficit is only three percent of GDP, compared to over 10 percent in the U.S.

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Saturday, January 1, 2011

Rousseff sworn in as Brazil's new president

Dilma Rousseff was sworn in as Brazil's first female president Saturday, capping a rapid political trajectory for the career technocrat and former Marxist rebel who was imprisoned and tortured during the nation's long military dictatorship.

Rousseff, 63, takes the helm of Latin America's largest nation, which has risen both financially and politically on the world stage under outgoing leader Luiz Inacio Lula da Silva.

"I am going to consolidate the transformative work done by President Lula," Rousseff said during a 40-minute inaugural address. "He changed the way the government is run, and led the people to trust in themselves."

Silva leaves office as the nation's most popular president with an approval rating that hit 87 percent in his last week in office. Rousseff was his hand-chosen successor — and served as his chief of staff, helping shape his policies.

Brazil has made significant progress since Silva was elected. His social programs and wealth redistribution helped pull 20 million people out of poverty. On the brink of a sovereign default in 2002, it now lends money to the International Monetary Fund. Unemployment is at a record low, its currency has more than doubled against the dollar and the nation will host the 2016 Olympics.

While proud of those gains, Rousseff said now was no time for her nation to relax.

"There is still poverty shaming our country," she said. "I will not rest while there are Brazilians without food on their table, homeless in the streets, and poor children abandoned to their luck."

Rousseff referenced those of her generation who fought and died at the hands of Brazil's 1964-85 military dictatorship. Rousseff was part of an armed rebel group for three years before being arrested and imprisoned in early 1970. She spent three years in jail, during which time she was brutally tortured.

"That at-times tough path made me value and love life much more," Rousseff said during her speech, choking back tears. "It gave me, more than anything else, courage to confront even bigger challenges. It is with this courage that I'm going to govern Brazil."

Rousseff, wearing a white skirt and matching jacket, took the oath of office alongside Vice President Michel Temer in the national Congress. A heavy rain swept over Brazil's capital, Brasilia, as Rousseff arrived at the Congress in a 1953 Rolls Royce, her hand waving out the window to the thousands of cheering onlookers. Her security detail comprised six young women, clad in black and running alongside the car through the downpour.

Rousseff takes on the formidable task of maintaining Brazil's momentum.

In the eight years under Silva, Brazil sharply cut poverty while its economy boomed, and it has increased its political clout on the global stage. Brazil will host the 2014 World Cup and is expected to be the world's fifth-largest economy by the time the 2016 Olympics come to the nation.

Huge challenges also await Rousseff, who served as Silva's energy minister before becoming his chief of staff, where her tough managerial manner earned her the moniker "Iron Lady."

In addition to sweeping improvements Brazil needs in its infrastructure, security and education, she confronts the danger of following the charismatic Silva, who leaves office with an 87 percent approval rating.

"Dilma will have to meet high expectations that the country is on an upward trajectory and life will continue to get better for the average Brazilian," said Michael Shifter, president of the Inter-American Dialogue. "That will not be an easy challenge."

Shifter said it could prove difficult for Brazil to maintain the pace of success it saw under Silva.

The external economic scenario could worsen, cutting into strong demand for Brazil's agricultural and industrial exports, particularly if anything should dampen China's growing appetite for Brazil's goods. The Asian nation this year passed the U.S. as Brazil's biggest trading partner.

And Rousseff will need a strong economy to improve the nation's woeful airports, ports, and roads — all vital in transporting Brazil's raw goods to market and in hosting the World Cup and the Olympics — events Brazilians hope will bolster their newfound image as a nation that gets things done.

Rousseff also will have to handle the unwieldy political coalitions required to govern Brazil. Silva, with his vast experience, his unique popularity and by sheer force of will was able to satisfy the leftist elements in his Workers Party, while at the same time employing orthodox economic policies to calm the business community that fretted early on about his socialist roots.

Rousseff lacks Silva's political acumen and charisma and it is not yet known if she will be able to command the far-flung components of the Workers Party while also keeping other factions happy in a coalition government.

But as Silva's hand-chosen successor, and a Cabinet member of his government from its start in 2003, Rousseff has the power of continuity going for her.

"Dilma represents a great novelty in Brazil," said Alexandre Barros, a political analyst with the Early Warning political risk group in Brasilia. "Before, every new government brought with it huge uncertainty. Everybody would shout about how Brazil was going to ruins. But now, with Rousseff, no. She represents what we've already seen."

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